Online furniture retailer’s dream of becoming the “new Ikea” will die tomorrow when administrators are appointed to the stricken company, triggering about 500 job losses and leaving thousands of customers in the lurch.

It will complete a staggering fall from grace for the London based company which was valued at almost £800m when it listed on the stock exchange in summer 2021 and was vaunted as the future of furniture retail.

The name is expected to be sold straight away, most likely to high street rival Next, in a cut price deal. After a desperate hunt no buyers interested in taking on the whole company came forward, with one with industry expert describing it as a “basket case”.

Like other online companies’s sales rocketed during the pandemic only to slump when life returned to normal. It has spent several desperate months trying to raise the extra cash it needed to continue operating.

Matters came to a head last week.’s shares were suspended from the stock exchange and the company confirmed that administration was now on the cards. Insolvency experts at PricewaterhouseCoopers (PwC) are lined up to handle the job and are expected to be formally appointed at a court hearing on Monday morning.

There were buyers in the wings but they only wanted’s brands and other intellectual property. Next, which has a large furniture and homewares business of its own, is reported to have offered around £2m for the name. However it faces competition from Mike Ashley’s Frasers Group which has also been linked to the auction.

Frasers is a serial buyer of distressed businesses and this year alone has acquired the online retailers I Saw It First, Missguided and Studio Retail. However it also has other bigger prizes in its sights, as it has been buying up the shares of the online fashion retailer Asos as well as the upmarket German label Hugo Boss. was set up in 2010 by entrepreneurs Ning Li and Brent Hoberman, who co-founded, with Julien Callède and Chloe Macintosh.

Li, who stepped down as chief executive in 2016 but stayed on the board, told the Guardian in 2017 that wanted to be the new Ikea. “What we want to do is to be the pioneer of the next trend of how people shop for their home, and really become the alternative to Ikea,” he said.

For a while the future looked bright and, as for other internet based companies, lockdown restrictions translated into a sales boom at Its sales surged as people spent more time at home during lockdowns and splashed out on furniture and homeware purchases online.

However more recently the cost of living crisis has seen households cut back on big-ticket purchases like sofas as rising food, energy and mortgage costs swallow up their spare cash.

Insiders say the business model was flawed. Its early success was built on a just-in-time model, with pieces shipped from manufacturers only after orders were placed. Rather than dealing with a handful of suppliers it worked with more than 200 factories. But that model meant when the pandemic hit, causing huge supply chain disruption, manufacturers did not prioritise More recently it had changed tack, tying up its cash to ensure its warehouses were well stocked. But the timing was wrong, as consumers cut spending when the Cost of Living crisis began to bite.

At the time of its flotation employed close to 700 people but as it struggled to piece together a rescue deal in September it announced that more than 200 were being made redundant. It is estimated about 500 mainly UK-based staff remain and they are expected to be let go by the administrators. has already stopped taking orders but customers who have already bought something face a nervous wait to be reunited with their money.

After PwC are appointed they will advise customers how to claim a refund. However there’s no guarantee shoppers will get their money back from the company because it’s likely that it will also have other debts.

Given the situation customers who paid for their order using a credit card are advised to contact their card provider straight away and lodge a claim under Section 75 of the Consumer Credit Act. If they paid via debit card the advice is to claim via their bank’s chargeback scheme.

Source link

Leave a Reply